Google & Microsoft Battle to Provide Cloud Computing Services to GSA

July 26th, 2010

Cloud computing continues its inexorable march towards increased mainstream usage.  Today’s Wall Street Journal described the competition between Google and Microsoft to become the cloud e-mail provider for the US General Services Administration (GSA), the agency which oversees government procurement and which manages federal property.  This migration of the GSA’s 15,000 employee e-mail accounts (currently on Lotus Notes) will influence both private sector and public sector computing.

One does not typically think of most governmental agencies (excluding the research/scientific laboratories) as early adopters of information technology. So GSA’s position may point out how widely embraced cloud computing concepts have become.  Indeed, (as pointed out in one of my previous posts), the GSA already has a dedicated website (apps.gov) which sings the merits of cloud-based computing.

This is just one of many initiatives which have sprung up during the tenure of Vivek Kundra, the United States’ first Chief Information Officer.  These US CIO initiatives (such as a federal IT dashboard) have been launched to  address Kundra’s 5 stated priorities: (1) Open and transparent government, (2) Lowering the cost of government, (3) Cyber-security, (4)Participatory democracy and (5) Innovation.  Indeed, many other governments around the globe are moving rapidly to embrace the benefits of these new information technologies (as shown in the G-Cloud initiative detailed in the Digital Britain Report).

Cloud computing still has challenges to address.  For example, security is always a key concern for externally-hosted computing and data.  “Wins” on this front include the GSA’s certification that Gmail and Google Apps meet GSA security requirements.  (Microsoft is apparently close to receiving GSA security certification for its web-based version of Exchange.)  “Setbacks” include last week’s missed deadline by Google re: security concerns for the email migration of Los Angeles’ 34,000 employees.

Setbacks notwithstanding, cloud computing will continue to become more mainstream in business and governmental usage around the globe.

 

Additional TKG contact info:

Web:  www.TKGweb.com,  Twitter: @tonyparham

MIT Sloan CIO Symposium 2010

May 20th, 2010

MIT CIO Symposium LOGO

More than 800 professionals attended yesterday’s 2010 MIT Sloan CIO Symposium.

Some notable quotables from throughout the day:

  • Batting .500 with innovative ideas is hitting the ball out of the park.  Batting .200 isn’t bad.   Fail fast. (Roy Rosin, Intuit)
  • With stability at the center of your systems, you can invite “instability.”   (Jeanne Ross, MIT CISR)
  • Enterprise 2.0 collaboration can become its own silo if not integrated into other systems (Greg Hansen, AMD)
  • Keys to data interoperability: (1) data availability, (2) ease of data access, (3) relationships to other data.  (Dr. Ed Curry, DERI)
  • Standardization of technology + streamlining/simplifying organization structure, led to innovation and strategic vision.  (Anne Margulies, CIO, Commonwealth of MA)
  • Are your organization’s decisions based on data? Or are they based on HiPPO (the Highest Paid Person’s Opinion)?
Academic Keynote Panel
IT Organization of the Future: Driving Business Change

The Internet of Things (IOT) panel was perhaps the most interesting session.  Panelists included: Dr. Michael Chui (McKinsey Global Institute), Robert LeFort (Ember), Sanjay Sarma (MIT Auto-ID Center), Bob Metcalfe (Polaris), Mark Roberti (RFID Journal).  Some interesting factoids:

  • Ember:  Key applications are usually an intersection of  “saving money” and “saving the planet.”
  • Ember:   Just shipped its 10 millionth node, and recently became profitable after multiple years.  Took them seven years to discover that smart readers will likely be the killer app for ZigBee.  But putting intelligence into other household objects will likely be an even bigger opportunity.
  • IOT will allow us to see, track and manage things which we cannot see, track and manage today.
  • StickyBits allows every physical object to have its own website, and allows people to add comments regarding that object.
  • Infinite Power Solutions creates those tiny batteries which may be necessary to power IOT tags.
  • GPS, RFID and Barcodes (and other tagging technologies) will all coexist and each be useful/applicable for different applications.
  • There is always an organizational challenge for the deployment of this (or any other) technology.  Existing players/workers may be threatened, and resist the new processes.
  • The most important thing to do with RFID data is to throw it away.  It’s value has a very short shelflife.  Use it or lose it.  Only need to act on the exceptions.
  • Adding RFID metadata to things like video will yield new value.
  • It was mentioned (unverified) that one retailer (Harrods?) already allows a consumer to type in an ID for a purchased meat product, and see the entire value chain history of how that product was produced, back to an individual cow.  (Another example might allow a consumer to track the history of a bottle of wine, and verify that the temperature of the wine bottle stayed within a specific temperature range for its entire lifespan.)

The cloud computing panel had a number of interesting insights:

  • Even Washington is  on the cloud bandwagon:  See the GSA’s apps.gov site.
  • Yahoo has 350,000 – 450,000  servers in its cloud.
  • SalesForce.com needs only 2,000 servers to support its 72,500 customers (which nets out to about 36 customers per server).
  • InvoiceCloud is an example of a service which should be useful to firms in all industries
  • In comparing the real costs of  SaaS to other solutions, it should be remembered that you cannot depreciate SaaS expenses.
  • 50%  of the transactions that come into salesforce.com come via API calls  rather than from the salesforce user interface.
  • For some applications, you need to be aware of where (i.e. what country) your cloud data is stored, since, in some countries, your data may be subject to search and seizure.  (Some vendors address this issue by ensuring that the data primarily resides in one specified country, and is then distributed as encrypted data when access is needed.)
  • To address the organizational transformation issues which may be encountered when deploying cloud solutions: start with small pilots, advertise the new roles which will be created.  (By moving to the cloud, the business can change its focus from the underlying technologies to the actual business processes.)
  • Line of business managers, not CIOs, are often the catalyst to get a company/application onto the cloud.  (For example, Gartner’s Darryl Plummer indicated that, of 50 CIOs he interviewed, only 2 knew that an application from their firm was going into salesforce.com, prior to its appearing in salesforce.com.)
  • Cloud is not a sku you are going to buy, but a state you are trying to achieve (Sanjay Mirchandani, EMC)

The e-health panel had some interesting discussions regarding the application of information technology in the health sector:

  • It’s difficult to balance privacy concerns with the benefits that can be realized by leveraging data.   (William Fandrich, Blue Cross)
  • Mention was made of the Federal information security management act
  • Discussion regarding management of personal health records, including discussion of individuals’ roles / rights; and the difficulty of transporting patient records between health institutions (such as when a doctor moves to a new hospital) even when patient consent is available.
  • In addition to issues of ACCESS to records, it may also be a challenge to ensure that the data is UNDERSTANDABLE.  This may require a sharing of semantic meaning to avoid drowning consumers in meaningless data.
  • Processes must be put in place to allow (and enforce) chart access control: must declare (and verify) reader’s  relationship to patient.

More info about the conference can be found at the MIT CIO website, twitter stream and LinkedIn group.

Additional TKG contact info:

Web:  www.TKGweb.com,  Twitter: @tonyparham

China is world’s new leader in clean energy investment

April 1st, 2010
The Pew Environment Group has released a report [1] which shows that China’s investments in clean energy have overcome the U.S. figures.
According to Pew, China now leads the way with $34.6 billion invested last year across all investment types—nearly double the U.S. figure of $18.6 billion.
In case these figures are not grim enough, the study also explains that over the last five years, America’s growth rate of clean energy investment has fallen behind that of Turkey, Brazil, the UK and Italy.
If clean technology is to pull the U.S. out of recession and form the basis of strong new industries to replace many dying ones, then this is a danger sign for America.
The study attributes the low figure to the lack of policy frameworks, financial incentives, priority loans, mandated clean energy targets, and other factors.
Indeed, countries with leading clean energy sectors as a percentage of their economy have all implemented relatively successful energy and climate policies. Leaders include China, Brazil, Spain, UK and Germany.
There is, however, a piece of good news for the U.S. in the study: the country is still the heart of cleantech innovation. The U.S. led other G-20 members in VC and private equity investments fueling cleantech innovation.clean energy 2009 investment by sector (Pew)

The Pew Environment Group has published a recent report (March, 2010) entitled “WHO’S WINNING THE CLEAN ENERGY RACE? Growth, Competition and Opportunity in the World’s Largest Economies.”

The report indicates that $162B was invested globally in clean energy, a growth of 230% since 2005.  For the first time, China took the top spot within the G-20 and globally for overall clean energy investment in 2009.  In fact, China’s investment in clean energy was more than double that of the US in 2009: China invested $34.6B, vs. $18.6B for the U.S.

In addition, 10 of the  G-20 members devoted a greater percentage of gross domestic product to clean energy than the United States did in 2009.

While the US has unquestioned strengths in innovation, its policies and national goals have not kept up with those of other countries — a trend which could make the US become more of a laggard in the near future.

Comments about the report from The CleanTech Group are here, and the complete Pew report is here.

 

Additional contact info:
Web:  www.TKGweb.com,  Twitter@tonyparham

 

Financing Clean Energy Projects

March 26th, 2010

Recently I had the opportunity to attend several panels which looked at issues pertaining to financing clean energy projects.  The panels were:

Although I could never do the three events justice in a summary, here are various bits of information shared at these events.

New England Clean Energy Council / Project Finance

David Richardson gave a generalization of what institutional investors want:

  1. A diversified portfolio
  2. A stable competitive return (A median rate of return of 8% for non-energy projects.  For energy projects, investors investors may look for a median 10% rate of return after administrative costs.)
  3. An offset to risk

Paul Gaynor indicated that the days of developers putting in 10 to 15% equity are gone.  Now funders are requiring developers to put 25% to 35% equity into a project.

Various comments were made about DOE loan guarantees (such as the DOE’s Section 1703 and Section 1705 programs), energy efficiency funds and ESCO’s. Comments were also made about the ARRA Section 1603 Cash Grant Program:

  • Website: http://www.ustreas.gov/recovery/1603.shtml
  • All applications must be received before the statutory deadline of October 1, 2011.
  • Comments from panelists indicated disagreement with the design of the program, in which the trigger dates are set for when the project is brought online / placed in service.  Panelists suggested that a better structure would have been for trigger dates set at the closing date of the financial transaction.
  • Mark Riedy indicated that the US Treasury has paid out $2.8B in cash grants from August 1, 2009 through mid-March, 2010.

David Richardson pointed out that, ideally it’s best to avoid complicated financial structures for your project entity, since it can add significant, unnecessary due diligence costs.  (In one example project, the complex financial structure added $1M in due diligence cost.)  However another panelist pointed out that, since projects come in all shapes and sizes, simplicity / standardization is easier said than done.

Marlene Motyka talked about a few of the financial structures currently in use, including the Partnership Flip, Sale Leaseback, and Inverted Lease.  (A few of these structures are mentioned in this Renewable Project Finance blog entry.)

Venture investor and former Oracle president Ray Lane argued on Wednesday that U.S. is losing out to other countries in emerging energy technologies.
Lane, now a partner at famed venture capital firm Kleiner, Perkins, Caufield & Byers

There was a reference to comments made (in other venues) by Ray Lane (and others) that the U.S. is losing out to other countries (especially China) in emerging energy technologies due to inadequate US financial investment; and outdated, cumbersome US regulatory policies.  Panelists commented that firms today sometimes decide to deploy first in China, and then plan to deploy later in the US.  (But, when the “later” comes, they may decide to reinvest again into their China operations if China still appears more attractive than the US for the next set of investments.)

Mark Riedy agreed that there is a huge renewables focus in a number of international countries, including India, China, Africa and others.  Mark pointed out that some international banks will even take carbon credits as collateral on certain loans.

MIT Energy Conference

Steve Isakowitz commented on three key trends driving clean energy  growth:

  1. Economic demand (Global energy needs continue to increase.  Alternative power sources will be needed to cost-effectively sate the demand.)
  2. Environmental/climate change issues
  3. Security issues (The world continues to be a dangerous place, and there are countries who control oil who do not share our own national interests.)

Steve commented on the billions which DOE spent in investments and loan guarantees.  (They received 3,700 proposals, of which 300 were excellent.  But they could only fund 37.)  He  also remarked on  the important skunkworks  role which will be played by DOE ARPA-e.  A recent ARPA-e Summit highlighted high profile energy firms which were winners (or highly considered) in ARPA-e’s funding initiatives.

Steve also pointed out that a “Valley of Death” funding gap exists for firms who have passed the early venture stage, but now need sufficient funds to grow to reach commercial scale.   (See additional comments at the end of this article about filling this gap.)

Another interesting factoid from Steve: The Department of Defense consumes 14% of America’s energy.

Ignacio Pérez-Arriaga indicated that government energy policies must be:

  • Loud (significant enough to make a difference)
  • Long (sustained for a period of time which is as long in duration as the financial characteristics of the investments)
  • Legal (supported by regulations)

(MIT Sloan classmate) Ray Wood spoke about project bonds, infrastructure funds, rating agencies, innovation, coal states / gas states, U.S. versus China, Demand Side Management; and the need for smart meters to provide consumers with price signals.

Phil Deutch (among many other things) made a few comments about risk:

  1. Understand it
  2. Mitigate it
  3. Get compensated for it

Marianne Wu pointed out that she likes to focus on firms which are not reliant on governmental regulations.  (Although it is fine for otherwise-solid business models to use regulations as a good tailwind.)

CEDA (the Clean Energy Deployment and Administration) was also mentioned as a notable initiative.  (Here is a summary and a commentary re: CEDA.)

HBS Clean Tech Panel

This was a broad panel which (in the interest of brevity) I will not try to summarize.  However, I found it interesting that, when the moderator (Judith Judson) asked the panelists to share thoughts on key funding issues, Marc Poirier indicated that one of the current big issues is “the funding gap which exists when trying to build a commercial scale facility.”

Additional contact info:
Web:  www.TKGweb.com,  Twitter@tonyparham

 


Bloom Energy Revealed on 60 Minutes

February 22nd, 2010

Bloom Energy continued its journey out of stealth mode, unveiling its new fuel cell which  produces electricity from a chemical reaction.   It purports to eliminate the need for burning, combustion and power lines.  Beta customers include eBay, Google, Lockheed, Wal-Mart, Staples and the CIA.  Backlog and sales are reported as being in the $2 billion range.

Additional contact info:
Web:  www.TKGweb.com,  Twitter@tonyparham

Smart Grid in the News

February 18th, 2010

There have been quite a few interesting articles regarding the smart grid of late.  Here are just a few:

  • Smart Grid 101 – a collection of articles summarizes key concepts/issues
  • Power Guys vs. Netheads – A Smart Grid Culture War?
  • List of 100 SGIG winners – Selected winners in the Smart Grid Investment Grant (SGIG) program, funded by the American Recovery and Reinvestment Act (ARRA).
  • Article regarding high quality of the SGIG “losers”

The February, 2010 issue of Renew Grid indicates that the SGIG winners were selected from a group of almost 400 companies.  More than 200 professionals (from universities, national laboratories, federal agencies and private companies) assessed the proposals.   Electric distribution system enhancements were a key focus of selected companies, with 13 utilities receiving a total of more than $250M in grant money for that purpose.  The utilities that won grants were generally quite far along in their own plans to bolster their electricity networks before the grants were announced.

The grants were supported by $3.4B in ARRA funds.  (The sum of all the original grant requests exceeded $9B.)

Interestingly, a recent article suggest that some designated SGIG recipients may decide not to take the funds, over concerns that the grants may be taxable.

Additional contact info:
Web:  www.TKGweb.com,  Twitter@tonyparham

Smart Grid Culture War? Power Guys vs. Netheads

Have you put in your 10,000 hours?

January 16th, 2010

Last night, my wife and I (and some friends) attended a live performance by Sinbad, the comedian.  It was the first time I had done that.

Yes, I went to a handful of comedy clubs years ago, and was usually entertained by the “hit or miss” collection of  comedic “hopefuls” who performed in those venues.   However, I have never seen a live performance by a comedian of Sinbad’s caliber.

As the audience waited for his appearance, there was no warm-up act.  Indeed, the starkly bare stage contained only a stool and a microphone stand.

However, once he came on stage, he spent 2.5 hours (with no break!) hilariously engaging a rapt audience with (seemingly) unscripted, ad-libbed observations; continually improvising off of questions he threw out to the audience.  I found it remarkable.

The list of top 10 fears for an average American includes “fear of public speaking” (glossophobia).  So, the average American would be deathly afraid of standing on such a stage.  Even a seasoned professional might cringe at the thought of facing several thousand unknown people with no podium, no script, no PowerPoint slides, no band, no backup, no props, no stage hands, no supporting actors, no Teleprompter, no orchestra, no press secretary, no staff.  However, Sinbad was clearly in his element, and owned the moment.

Afterward, I asked a friend if he thought that Sinbad spent any time preparing for each performance, or whether he just walked on stage and started rolling.  The ensuing conversation led us to remember observations from the book,  Outliers, by Malcolm Gladwell.   Outliers examines the stories told about extremely successful people.  Such stories typically focus on intelligence and ambition as the key success factors for these well known people.  However, in Outliers, the author probes the other (often unknown) contextual factors which contributed to the success of those individuals.

Gladwell points out that, even in a forest, “the tallest oak…is the tallest not just because it grew from the hardiest acorn; it is the tallest also because no other trees blocked its sunlight, the soil around it was deep and rich, no rabbit chewed through its bark as a sapling, and no lumberjack cut it down before it matured.”

Similarly, for successful people, there were situational contexts which  contributed to their successes:

  • In 1960, while the Beatles were still just a struggling high school rock band in Liverpool, they happened to be invited to play at some low-paying, low-life clubs in Hamburg, Germany.  In a typical club, they had to play for 5-8 hours a night, 7 days a week.  The sheer amount of performance time increased their skill and their confidence.  Indeed, in 1.5 years they performed 270 nights!  “By the time they had their first burst of success in 1964… they had performed live an estimated 1200 times; [whereas] most bands today don’t perform 1200 times in their entire careers.  The Hamburg crucible is one of the things that set the Beatles apart” and helped them hone their craft to a remarkable level.  The Beatles put in their time and were prepared to succeed, if an opportunity presented itself.  By the time they  launched in the United States, they had  spent over 10,000 hours honing their craft.  [Indeed, the legendary album “Sergeant Pepper’s Lonely Hearts Club Band” was not released until 10 years after the Beatles were founded.]
  • In 1968, “as a precocious and easily bored eighth grader,” Bill Gates parents “sent him to Lakeside, a private school that catered to Seattle’s elite families.  Midway through Gates’ second year at Lakeside, the school started a computer club.” This was an amazing thing, because, in the 1960’s, most colleges did not even have computer clubs; let alone a high school! Even more amazing was the fact that Gates was given free (!), unlimited (!)  access to a time-sharing terminal with a direct link to a mainframe computer in downtown Seattle.  This was a remarkably-advanced setup for an era in which, even if you had access to a computer, you typically programmed by utilizing laborious computer punch cards! And time-share access was typically very expensive.  During the next five years, Gates lived in the computer club room, and did other computer-oriented commercial and academic activities.  “By the time Gates dropped out of Harvard after his sophomore year to try his hand at his own software company, he’d been programming practically nonstop for seven consecutive years,” logging, in the process, more than 10,000 hours honing his craft (before most of the world even knew that such a craft existed).
  • Other successful individuals mentioned by Gladwell include Bill Joy, Warren Buffett, Carlos Slim, John D. Rockefeller, Andrew Carnegie, Henry Ford, Sam Walton, Cleopatra, Prince Al-Waleed bin Talal, Steve Jobs, Eric Schmidt, etc.  Gladwell also explores: Why certain demographic groups became dominant in merger and acquisition law;  Cultural legacies which increased the incidence of jet plane crashes among certain airplane pilots; The lessons learned in rice paddies which increased one culture’s performance in math; Etc.

But the question I want to put to you is, Have you put in your 10,000 hours, yet?

You may have looked at folks like Sinbad, Gates, The Beatles, Capt. “Sully” Sullenberger, or whoever your heroes are, and envied them for their brilliance.  Yes, it is undeniable that they have fabulous levels of ability.  But what they also had was a series of experiences (and setbacks!) which allowed them to put in 10,000 hours (and more!) to hone their craft to a point where they were head-and-shoulders-above others in their field.  Even then, “success” did not appear until a variety of “happenstantial” circumstances created an opportunity for them to strut their stuff.

So get out there.  Do your thing.  Learn from your successes and failures.  Learn from the successes and failures of others.  Put in your 10,000 hours.   And become a successful Outlier in your field.

Additional contact info:
Webwww.TKGweb.comTwitter: @tonyparham

Recessionary Holiday Office Memo [Humor]

December 23rd, 2009

 

The recent announcement that Donner and Blitzen have elected to take the early reindeer retirement package has triggered a good deal of concern about whether they will be replaced, and about other restructuring decisions at the North Pole.

Streamlining was appropriate in view of the reality that the North Pole no longer dominates the season’s gift distribution business. Home shopping channels and mail order catalogues have diminished Santa’s market share and he could not sit idly by and permit further erosion of the profit picture.

The reindeer downsizing was made possible through the purchase of a late model Japanese sled for the CEO’s annual trip. Improved productivity from Dasher and Dancer, who summered at the Fuqua School of Business, is anticipated and should take up the slack with no discernible loss of service. Reduction in reindeer will also lessen airborne environmental emissions for which the North Pole has been cited and received unfavorable press.

I am pleased to inform you and yours that Rudolph’s role will not be disturbed. Tradition still counts for something at the North Pole. Management denies, in the strongest possible language, the earlier leak that Rudolph’s nose got that way not from the cold, but from substance abuse. Calling Rudolph “a lush who was into the sauce and never did pull his share of the load” was an unfortunate comment, made by one of Santa’s helpers and taken out of context at a time of year when he is known to be under executive stress.

As a further restructuring, today’s global challenges require the North Pole to continue to look for better, more competitive steps. Effective immediately, the following economy measures are to take place in the “Twelve Days of Christmas” subsidiary:

  • The partridge will be retained, but the pear tree never turned out to be the cash crop forecasted. It will be replaced by a plastic hanging plant, providing considerable savings in maintenance.
  • The two turtle doves represent a redundancy that is simply not cost effective. In addition, their romance during working hours could not be condoned. The positions are therefore eliminated.
  • The three French hens will remain intact. After all, everyone loves the French.
  • The four calling birds were replaced by an automated voice mail system, with a call waiting option. An analysis is underway to determine who the birds have been calling, how often and how long they talked.
  • The five golden rings have been put on hold by the Board of Directors. Maintaining a portfolio based on one commodity could have negative implications for institutional investors. Diversification into other precious metals as well as a mix of T-Bills and high technology stocks appear to be in order.
  • The six geese-a-laying constitutes a luxury which can no longer be afforded. It has long been felt that the production rate of one egg per goose per day is an example of the decline in productivity. Three geese will be let go, and an upgrading in the selection procedure by personnel will assure management that from now on every goose it gets will be a good one.
  • The seven swans-a-swimming is obviously a number chosen in better times. The function is primarily decorative. Mechanical swans are on order. The current swans will be retrained to learn some new strokes and therefore enhance their outplacement.
  • As you know, the eight maids-a-milking concept has been under heavy scrutiny by the EEOC. A male/female balance in the workforce is being sought. The more militant maids consider this a dead-end job with no upward mobility. Automation of the process may permit the maids to try a-mending, a-mentoring or a-mulching.
  • Nine ladies dancing has always been an odd number. This function will be phased out as these individuals grow older and can no longer do the steps.
  • Ten Lords-a-leaping is overkill. The high cost of Lords plus the expense of international air travel prompted the Compensation Committee to suggest replacing this group with ten out-of-work congressmen. While leaping ability may be somewhat sacrificed, the savings are significant because we expect an oversupply of unemployed congressmen this year.
  • Eleven pipers piping and twelve drummers drumming is a simple case of the band getting too big. A substitution with a string quartet, a cutback on new music and no uniforms will produce savings which will drop right down to the bottom line.
  • We can expect a substantial reduction in assorted people, fowl, animals and other expenses. Though incomplete, studies indicate that stretching deliveries over twelve days is inefficient. If we can drop ship in one day, service levels will be improved.
  • Regarding the lawsuit filed by the attorney’s association seeking expansion to include the legal profession (“thirteen lawyers-a-suing”): action is pending.
  • Lastly, it is not beyond consideration that deeper cuts may be necessary in the future to stay competitive. Should that happen, the Board will request management to scrutinize the Snow White Division to see if seven dwarfs is the right number.

Regardless of whether your holiday is “downsized” or “just the right size,” we wish you a Merry Christmas, Happy Holidays and a Happy New Year!

[Author of above “memo” is unknown.  Earliest loacated version was referring to an earlier recession and was dated December 4, 1996.]

Developing a social media plan

December 16th, 2009

In a recent Foley Hoag event, CXO Advisory Group‘s Stephen Davis shared his “10 steps to develop a social media plan” (which I have enhanced with some additional information):

#1 – Monitor the conversations which occur in the social-media-sphere regarding your brand.

#2 – Identify who your audience is and where they are.

  • Identify influencers and key contacts and follow them on Twitter, LinkedIn, Blogs.
  • Learn the language which they use.

#3 – Define what your brand is.

  • Note that your personal brand may be more important than your organizational brand.
  • Often, in the social media sphere, you are the focus, not the company.
  • Identify what attributes set your brand apart.

#4 – Define what you are trying to accomplish

  • This may include: building brand awareness, generating leads, creating customer loyalty, selling a product/service, providing customer support.
  • Be sure that you identify metrics which will track your progress toward your goals.  Measure everything!

#5 – Identify what “success” is for you.

  • Yogi Berra infamously pointed out, “If you don’t know where you are going, you will probably end up somewhere else.”

#6 – Select the appropriate tool to reach your audience.

  • Focus and start small.  Identify the number one main site that you need to be on initially.  And then expand from there.
  • compete.com is a tool which can assess traffic at various social media sites.
  • Think internationally. For example see bebo.com in Europe, identi.ca in Canada

#7 – Build your profile

In this order:

  • Create a presence
  • Build your online identity
  • Build your credibility and reputation
  • Become an expert source

[Tony’s note: Chris Brogan‘s “Trust Agents” book appears to provide a good tutorial on the topic of building trust. Disclaimer: I have not read the book, yet, but have a good sense of its contents from following Cris’ frequent blog postings.]

The most important component of your brand is your name.  Create account names that promote your brand.  Claim your brand in the universe of relevant social media sites.  namechk.com can check the availability of names across a wide array of social media sites.

#8 – Get involved, stay engaged

  • Join the conversations
  • Control your brand
  • React quickly and with transparency

Key principles:

  • Start small, be focused
  • Be human, natural
  • Be defined
  • Be honest (disclose affiliations)
  • Be consistent
  • Be interesting
  • Do not overtly sell
    [Tony’s note: Some say that you should have a 10:1 ratio of “informational posts” to “promotional posts.”]

#9 – Craft employee guidelines

  • Employees make mistakes. They need to know what to do.
  • Make your employees brand ambassadors.
  • Do not stifle them too much. (They usually want the firm to do well since they have a vested interest.)
  • Blogging policies should address: advice guidelines, attribution, copyright issues, content ownership, confidentiality, disclaimers, etc.)
  • General social media guidelines should address: boundaries, transparency, confidentiality, handling of financial information, consequences of inappropriate behavior, work use, handling of customer complaints, handling of competitive misinformation, handling of uncomplimentary reviews and articles)

#10 – Automate and optimize

Tools include:

In addition to the above 10 tips from Steve, here are some other useful resources and market data:

Additional contact info:
Webwww.TKGweb.comTwitter: @tonyparham

http://ping.fm/

Clean Energy; Sustainability; The Smart Grid

December 2nd, 2009

Clean energy continues to be hot, and Massachusetts hosted numerous clean energy events in November, a few of which are mentioned here…

UMass Amherst hosted its Clean Energy Connections” conference in Springfield.  One of the more interesting presentations was given by Truman Semans from Green Order (a management consulting firm which focuses on sustainability).  Truman’s presentation described corporate trends in sustainability and  gave case studies from  several Green Order clients.  Other presentations from the Clean Energy Connections conference can be found here.

—————–

IEEE Boston convened a forum at MIT on the topic of Moving Toward a Smarter Electric Grid.” Topics covered by the panelists included: the necessity of standards/interoperability, evaluation of the impacts which PHEV battery charging periods may have in system operation, and comparisons of smart grid deployments around the globe.

Several soundbites from the panelists:

  • NIST has currently identified 22 categories of stakeholders who must work together for Smart Grid interoperability.
  • The idle capacity of today’s grid could power 70% of the energy needs of today’s cars and trucks.
  • Some cleverly call the Smart Grid the “Enernet” (Energy Internet)
  • A true Smart Grid creates “ProSumers” (People become both producers and consumers.)
  • Utilities ranked “advanced control” (data management systems that provide automated decision-making) rather than Demand Response (DR) as the top smart grid application in a recent Pacific Crest Mosaic Smart Grid survey.

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MIT hosted an FCC “Field Hearing on Energy ,the Environment and Smart Grid Communications.” Among the takeaways from the panel:

  • The government should find ways to incent broadband networks and utilities to work together in new ways.
  • Ubiquitous deployment of broadband  is a prerequisite to making the national smart grid a reality. (There are still areas in the US where broadband is accessible to less than 35% of the population!)
  • The Smart Grid will save energy ($20B  to $40B over the next decade) due  to remote monitoring, energy management and telecommuting.

Other quotables and factoids from the FCC hearing:

  • “Smart Grid and broadband are first cousins.”
    – (Julius Genachowski, FCC chairman, son of an MIT alumnus)
  • “Smart Grid is the Electricity Internet;” “We need to move from iPhones to iFridges;”  “Governor Deval Patrick is rebranding Massachusetts, from ‘The Bay State’ to ‘The Brain State’… and we need to re-brand ourselves as ‘The Brain Country.'”
    – Rep. Ed Markey, D, MA; former chair of the House Telecommunications Subcommittee and current chair of a special committee on energy and global warming
  • It is important to enable consumer price signals.
  • 15% of grid capacity is required for dealing with the 88 annual hours of 1% peak usage. This is where Demand Response (DR) has added value.
  • CleanTech is the biggest wedge in the VC “pie,” but Smart Grid does not yet account for as much of that CleanTech wedge as it should .
  • Open standards and “plug and play” interoperability are key.
  • Consumers need real-time visibility into their own energy consumption (which will incent energy conservation).
  • Tendril‘s fastest growing market provides smart-grid-like services by leveraging “chirps” from existing meters married to broadband (without AMI / smart meters).
  • Consumer pull will be the ultimate driver of change.
  • Innovation (and  risk!) must be allowed (which means large incumbents must be allowed to fail).
  • Zigbee protocols (or similar) should be natively integrated into broadband modems (to allow cheaper/easier grid interfaces).
  • Smart Grid related  companies at the Technology Showcase tables included Verisae, iControl, EnergyHub and others.

Additional coverage of the “FCC Field Hearing on Energy, the Environment and Smart Grid Communications” and related info is below:

Additional contact info:
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