At last week’s Life Sciences Technology Insight event, Clintara won the audience’s award for Best Innovative Case Study Presentation.
As Clintara’s Director of Technology / CTO, I gave the initial segment of the presentation, in which I shared regarding the problems which pharmaceutical companies experience when launching new drugs (particularly in regards to drugs for central nervous system diseases). I gave an overview of Clintara’s services (training, certification and diligence), described our smart pen functionality, and gave the audience a preview of our brand-new, native iPad training prototype.
I then introduced Astra Zeneca’s Ellis Wilson, who gave an excellent overview of the challenges which the pharmaceutical industry has experienced in regards to the increased incidence of noncompliant patients, inappropriate patients, and financially motivated patients. Ellis presented data from several clinical trials and described how these patients created issues with the clinical trial data. Ellis also shared how new technologies (such as those provided by Clintara) were beneficial in decreasing unwanted data variability.
I will post a link to the video of the presentation when it becomes available…. (Edit: Here it is!)
