Lots has been going on since my last post on this blog. Some of it has been captured elsewhere on the web, such as in the below posts at the New Marketing Labs website. Click on a section title to check them out!
10 Commandments from the Inbound Marketing Summit
After recently returning from my first Inbound Marketing Summit (#ims10), where attendees received an engaging firehose of information over the course of 2 days, I put together the top 10 nuggets of information that I gleaned from the event:
In my last blog post, I shared the 10 Commandments from the Inbound Marketing Summit, which summarized key lessons from that event. An additional key lesson, which was not explicitly articulated in that post, was the observation from Scott Stratten that: “People don’t share [spread] ‘Meh’ with their friends…they only share ‘Awesome!’ ” Think about
your social media activities. When you read all those countless updates, from the various members of your social networks, you ignore most of them, nod your head along with some of them, but really only say “Wow!” regarding a few posts. It is
those few awesome posts that you feel that you absolutely must share with your friends and colleagues. [
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Using product videos in your social media marketing mix
As you work to create awesome content for your social media assets, video is a powerful content-type to leverage. Here are examples of a few of the video types which can be leveraged. [More…]
In a recent blog post, Dave Thomas (my colleague at New Marketing Labs) talked about the exciting changes which are happening at New Marketing Labs, and about something called The Pulse. You may have scratched your head and asked, “What is that about?”
I’m glad you asked! [
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If you read yesterday’s post you heard me talk about our new organization, The Pulse Media Strategies (TPMS), and how it has been created to execute the content, community and marketplace (C+C+M) concept that you have been hearing more about. “Okay,” you may say, “I get this content, community and marketplace thing, but I don’t understand these different organizations and their roles.” Read on, and I will try to shed some additional light on this. [
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